BEST POSSIBLE SELLING PRICE FOR YOUR LUXURY HOME
The NBPT difference.
Imagine 2 groups...
Group 1
Everyone who is likely to hear your home's story.
This is the group the real estate industry has historically focused on exclusively. People who are currently in the market for a home. They're proactively searching. They're actively using an agent, real estate websites, and the Multiple Listing Service (MLS). This group is vital. We market to this group as if the entire success of your home's sale depends on it.
Group 2
Everyone else who should hear your home's story.
Our unique ability to reach this group is why our team exists. It comprises literally everyone who is not in group 1. And hidden within are very interesting potential buyers. Far more than you'd imagine. And certainly enough to have an impact on the final selling price of a luxury home. We market to this group as if the entire success of your home's sale depends on it as well.
Your home's truest market value
can only be revealed with both.
You sell your home once. Your strategy will determine your selling price.
How we got here...
Matthew Vos
Luxury Real Estate Advisor, Lic. Real Estate Agent
Larry Kain
Marketing Strategist, Lic. Real Estate Agent
For years, I was determined to help sellers break neighborhood price records. Not only because that's who I wanted to be—the guy who breaks records—but because everything changes when a seller has options. One buyer puts that buyer in the driver's seat. Two or more buyers put the seller at an advantage.
For years, I worked within the traditional real estate toolbox to create those opportunities for my clients. Pricing strategy. Presentation. Negotiation. Positioning. Every advantage I could find.
Then I encountered a different way of thinking. I had known Larry Kain and his marketing work he'd done for years for John R. Wood Properties. I respected the way he thought because he consistently approached marketing differently.
But when Larry began sharing his observations about luxury real estate, what caught my attention wasn't just the marketing. It was the possibility that our industry had a blind spot. The possibility that there were opportunities to create attention, desire, and competition in places our entire industry was missing.
Then I watched those ideas work. Not just on Larry's own home, where he sold his home for the highest price ever achieved in his town as a non-agent, but also on the homes we began marketing together.
For me it was a realization I couldn't ignore. This is an unfair advantage for sellers. If a legitimate advantage like this exists for my clients, how could I not offer it to them?
And so, Naples Best Price Team was born. Today, everything we do is driven by a single objective: To put sellers in the strongest possible negotiating position to achieve the best possible market price.
When more of the right people have the opportunity to discover and fall in love with a home, sellers gain what they deserve. The true market value of their home.
Years before I sold my own home, I noticed something unusual. When people first entered my home, many would say, "Hey, if you ever sell, let me know." The strange part was that none of them were looking to move. They lived nearby and were willing to leave their homes for mine, just because they happened to see it.
Years later, when I decided to sell, I listed with the agent in my town known as "the best," and for a price I was not happy with. After six months... we had only two showings and zero offers.
I felt the system was flawed, knowing so many had expressed interest in my home. So when her six-month contract was up, I canceled. I wasn't a realtor; I owned a marketing company. Utilizing marketing strategies and tools the agent didn't have access to, I marketed the home myself.
Within 10 days, and 2 open houses, 80 parties came through. By the day 10, I had four offers in hand. Competition!
How did it happen? I told the story of the home. With heart. To the right people. None of whom found us on the MLS because we were no longer listed. The sale ultimately set the town record for the highest sale price ever for a home.
Since 1991, I've built marketing systems for businesses. And the lesson is always: reach the right people with the right story, exactly where they are, in a way they genuinely want to consume it. When done properly, extraordinary things happen.
This thinking led to the creation of Naples Best Price Team. The team dedicated to one idea: give luxury homes the best possible chance to achieve the best possible price.
Understanding the industry's blind spots, we began building our own tools. Tools the industry didn't have. Tools designed to tell stories more effectively. Tools to reach people beyond traditional real estate channels. Tools designed to create attention, desire, and ultimately... tools to help create competition.
Buyers finding the story is good.
When the story also finds buyers, that's complete.
Marketing process.
First...
everything
you'd expect
from a luxury broker...
We're marketers. We understand that every one of the industry standards needs to happen at the highest level. Beautiful photography. Cinematic video. Professional staging guidance. MLS exposure. The power of John R. Wood. The international reach of Christie's International Real Estate. Digital marketing. Open houses. Luxury print. Social media. Broker networking. Everything.
But the NBPT difference?
We ask, "who else should know the story of your home?"
1 - Find the heart
of your home's story.
Once we understand the heart, we are able to understand who the ideal prospect might be. If a luxury home commands a luxury price, it certainly has a narrative that makes it stand apart. That something that causes a particular type of person to take notice. Our process is unique for every luxury home. But the principle is always the same. Once the story is understood, the people who need to hear it becomes clear.
Most luxury homes contain multiple story lines. But one always reveals itself as the heart. That’s the story line we follow. The other story lines can wait. This story line will draw them in to want to learn more.
2 - Tell it well.
The way in which your home's story is told must be compelling enough to earn attention from someone who wasn't looking in the first place.
Knowing who should hear your home's story and actually reaching them are two very different things. The story reveals who the prospect is, but the ideal prospect will determine the strategy we use to reach them. From there, we build a custom delivery plan designed specifically for that home, that story, and those prospects. How to reach them. Where are they? What do they consume? How can the story be placed in front of them?
Here's s very simple example... Imagine a one-of-a-kind home comes on the market along a stretch of waterfront where not a single home has been available for years. Most people who would appreciate that rarity are not in the market to buy a home. They live in proximity to the home, understand how special the location is, yet may never know the home has come onto the market. This is a perfect example of a story line that points additional marketing towards an ideal prospect group.
3 - Deliver the story to
the right people.
4 - Make
them want to
consume the story.
Reaching the right audience isn't enough. They must choose to consume the story. This is one of the most difficult challenges in all of marketing.
We love this challenge.
People are busy. They're distracted. And they're given countless opportunities every day to ignore what is placed in front of them. So we take a different approach. We treat attention as something valuable that must be earned. Because every time someone chooses to spend a minute with one of our stories, they are placing a small amount of trust in us.
Over time, this creates what we call marketing capital. The more consistently we introduce people to stories they genuinely enjoy, the more likely they are to consume the next one. Our metrics and results consistently reflect this thesis.
People don't just encounter our stories. They choose to spend time with them. And that is exactly how we reach people who would otherwise never be reached... Group 2. This creates momentum, this fills open houses, this encourages competition, and ultimately can drive up the price of your home.
How can they want your home if they never see it.
Story driven marketing. ( volume ⬆️ )
These are examples of the type of programming that appears on local, national and international platforms that we have built. Our metrics on this type of programming are as strong a marketing metrics get. Story driven marketing has value only when it's consumed by ideal prospects. Our advantage is not just how we tell stories. Our advantage is that we've figured out how to identify the right prospects, reach them where they are, and get them to want to consume our narrative driven marketing.
One buyer buys a home.
Multiple buyers reveal it's true market value.
From sellers...
They were never in a rush —
every decision was made with the goal of protecting the value of the home
.
— Bob Lauter, Naples
Even in a very difficult market,
the focus never shifted from positioning both our homes properly rather than settling.
— Sherry L, Naples
We were getting more qualified viewers each week than our previous realtor was getting per month.
— Robert L, Naples
It was clear from the start that speed was used deliberately —
not to rush the sale, but to protect the strength of the outcome.
— Lisa T, Naples
Five star experiences across every platform we've appeared on.
Multi million dollar listings
deserve multi million dollar strategies.
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